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Coast2Coast

CLIENT
Coast2Coast
YEAR
2025
SERVICE
UX DESIGN
PROJECT OVERVIEW:

This project focused on enhancing the Product List Page for a wholesale e-commerce client by implementing advanced UI/UX principles. The goal was to improve clarity, visual hierarchy, and overall functionality, creating a more intuitive user experience. By optimizing the layout and improving the prioritization of elements, the result was a well-organized, engaging page that enhanced product discovery and increased user interaction.

  • Applied the principle that form follows function, ensuring the design is visually appealing and easy to navigate.
  • Conducted comprehensive user research and competitor analysis to identify pain points, user preferences, and industry trends.
  • Developed user personas and journey maps to better understand user interactions and optimize critical touchpoints.
  • Created low-fidelity wireframes to define the structure and layout, aligning the design with both user needs and business objectives.
HAND OFF & COLLABORATION:

I worked closely with the development team to ensure a smooth handoff of all assets and designs. Throughout the project, I maintained continuous communication with the project team to ensure alignment on goals, timelines, and progress updates, ensuring a streamlined workflow from design to implementation.

PROJECT GALLERY:

No items found.

PROJECT GALLERY:

INCREASED USER ENGAGEMENT

Enhanced user engagement by creating a more intuitive and visually appealing interface. Streamlined complex interactions, resulting in quicker task completion and a more seamless, enjoyable experience for users.

ENHANCED BRAND PRECEPTION

The updated design elevated the brand’s presence by aligning with contemporary design trends while staying true to its identity.

The responsive layout ensured consistent performance across platforms, boosting both visibility and user engagement.

THE CONCLUSION:

This project successfully combined thoughtful design with enhanced usability, resulting in a solution that exceeded client expectations. By focusing on user experience, it achieved a seamless balance between aesthetics and functionality, reinforcing the brand’s presence in the digital landscape.

Branislav’s expertise in combining luxury design with user-centered functionality was invaluable to our project. His clear communication, attention to detail, and collaborative approach ensured the design was executed flawlessly, and the final result exceeded our expectations.

John Williams

Creative Director at Jalapeño

(Testimonial)
Delycia Du Plessis
Freelance Operations Director/ Project Manager at Exceptional Web
I’ve had the pleasure of working with Branislav and can confidently say he is an exceptional designer. His attention to detail, user-friendly designs, and ability to incorporate feedback make him a great asset. Branislav consistently meets deadlines without sacrificing quality and is committed to continuous learning and growth. Overall, he brings creativity, precision, and dedication to every project. I highly recommend him for any design role.
Radovan
Lead Shopify Developer at Exceptional Web
Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.
Milena Živković
Account Director at Coba&associates
Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.
Stevan Banjac
Digital Marketing Specialist at Djak Sport
Branislav is a designer who truly understands the intersection of design and marketing. His ability to create user-friendly, high-converting designs makes a significant impact on campaigns. He combines creativity with data-driven insights, ensuring every project aligns with goals. His reliability, strong communication, and collaborative mindset make him a valuable asset to any team. Working with him has been both productive and inspiring.
(More work)
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February 25, 2025
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© Copyright 2025 | Design & Developed By Branislav Velicki