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Home Fi

CLIENT
Home Fi
YEAR
2024
SERVICE
Webflow Design
PROJECT OVERVIEW:

The Home Fi project was centered around building a complete e-commerce experience by combining the visual power of Webflow with Shopify's robust backend capabilities. The main objective was to create a fast, modern, and fully responsive storefront that reflected the brand’s identity while maintaining smooth integration between platforms.

PROCESS AND METHOLOGY:
  • Structured the front-end architecture in Webflow, focusing on clean sectioning and scalable layout components.
  • Developed a custom CMS setup in Webflow to handle content efficiently, ready for sync with Shopify.
  • Collaborated on Shopify backend integration, utilizing custom code to bridge the two systems and ensure real-time product syncing.
  • Iteratively tested and refined the design to ensure responsive performance and optimal user experience on all devices.
HAND OFF & COLLABORATION:

This project was developed in collaboration with another team member, involving constant consultation and knowledge-sharing. Close communication and shared responsibilities helped streamline the workflow, especially during the Webflow–Shopify integration phase.

PROJECT GALLERY:

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PROJECT GALLERY:

INCREASED USER ENGAGEMENT

The result was a visually rich interface built for clarity and speed. Users can now navigate the store with ease, discover products effortlessly, and enjoy a smoother checkout experience — all of which contribute to increased time on site and engagement.

ENHANCED BRAND PRECEPTION

By leveraging Webflow’s design flexibility, the storefront captured the essence of the Home Fi brand.

The blend of high-end visuals and Shopify’s backend reliability offered a consistent, trustworthy user experience across all touchpoints.

THE CONCLUSION:

The Home Fi e-commerce build is a clear example of how Webflow and Shopify can work in harmony when backed by a strategic development approach. Despite initial challenges, the result is a high-performing, modern storefront that exceeded client expectations and set a strong digital foundation for future growth.

Branislav’s expertise in combining luxury design with user-centered functionality was invaluable to our project. His clear communication, attention to detail, and collaborative approach ensured the design was executed flawlessly, and the final result exceeded our expectations.

John Williams

Creative Director at Jalapeño

(Testimonial)
Delycia Du Plessis
Freelance Operations Director/ Project Manager at Exceptional Web
I’ve had the pleasure of working with Branislav and can confidently say he is an exceptional designer. His attention to detail, user-friendly designs, and ability to incorporate feedback make him a great asset. Branislav consistently meets deadlines without sacrificing quality and is committed to continuous learning and growth. Overall, he brings creativity, precision, and dedication to every project. I highly recommend him for any design role.
Radovan
Lead Shopify Developer at Exceptional Web
Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.
Milena Živković
Account Director at Coba&associates
Branislav quickly proved himself to be a dedicated and talented designer, demonstrating impressive growth from intern to key contributor. His creativity, attention to detail, and eagerness to learn made a lasting impact on our team. Beyond his skills, his positive attitude, reliability, and strong communication made him a pleasure to work with. A true team player, Branislav will undoubtedly continue to thrive in any creative environment.
Stevan Banjac
Digital Marketing Specialist at Djak Sport
Branislav is a designer who truly understands the intersection of design and marketing. His ability to create user-friendly, high-converting designs makes a significant impact on campaigns. He combines creativity with data-driven insights, ensuring every project aligns with goals. His reliability, strong communication, and collaborative mindset make him a valuable asset to any team. Working with him has been both productive and inspiring.
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© Copyright 2025 | Design & Developed By Branislav Velicki